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In order to honour and imortalize some of the Greatest of the Culture representing the history of Hip-Hop, from old school to new school.
Our products express an opinion and speak for themselves, they represent the finest of Hip-Hop. With quality details, that have a strong meaning for those who wear it, creating a dope feeling of belonging to the Culture.
With a clear message, we believe that if each one of us does a small change in order to build a better tomorrow, then definitely our future generations will be thankful, therefore, we make sure our product is created in a sustainable and healthy environment, for all intervenients.